Styron, a leading global materials company, has been named the winner of the IQ Innovation Award for the Chemical Cluster by the Industrial Initiative for Central Germany (Wirtschaftsinitiative für Mitteldeutschland).
The Right Technology at the Right Time for Tire Producers
Of the 142 applications, Styron’s solution styrene butadiene rubber (SSBR) technology, which combines lower rolling resistance and optimized grip in rubber, was awarded the prize for significantly improving hysteresis behavior in high performance tires. Sven Thiele and Joachim Kissekamp received the prize on behalf of Styron’s SSBR team in Schkopau, Germany.
“This pioneering example underlines that even vehicles running on combustion engines still have plenty of potential for saving fuel,” explained Jörn-Heinrich Tobaben, Managing Director at the Industrial Initiative for Central Germany. “With new EU regulations on the labeling of tires’ fuel efficiency coming into force next year, Styron’s development has come at just the right time for tire manufacturers and car makers.”
Reducing CO2 Emissions and Offering an Optimized Grip on the Road.
As a technology leader in SSBR, Styron offers a market leading product range of advanced generation SSBR which addresses all the needs of high performance tires: lower rolling resistance, lower emissions, and better wet grip performance at high speeds.
“With our latest generation of functionalized SSBR, tires will not only have optimal grip and abrasion resistance on the road but will also have lower rolling resistance, resulting in CO2 reductions of up to four percent during vehicle service life,” says Dieter Bellgardt, R&D Director, Styron Synthetic Rubber. “If all tires worldwide would include advanced SSBR technology, a 100 megaton reduction of carbon dioxide gasses could be obtained.”
Next Generation Synthetic Rubber in the Pipeline
Styron is currently investing in a new SSBR production line at the production facility in Schkopau, Germany. During a groundbreaking ceremony last May, Styron introduced an additional capacity of 50,000 metric tons in Schkopau, allowing the company to help customers around the world meet the increasing demand for high performance tires with lower rolling resistance.
“This prize confirms that our strategy to invest in innovation is the right way forward for Styron and for our customers. This prize is also the result of the hard work and customer focus of our dedicated team in Schkopau,” says Marco Levi, Vice President, Styron Emulsion Polymers. “Thanks to our team in Schkopau, we have been able to take a leadership position in the SSBR market. With our capacity expansion and next generation synthetic rubber in the pipeline, we will continue to do so in the future.”
More information can be found on the website of IQ Central Germany.
Styron is a leading global materials company, dedicated to innovate and deliver for its customers. Styron's unique and balanced product portfolio brings together plastics, rubber and latex businesses that share feedstocks, operations, customers and end users. Styron has a leadership position in its two flagship products, polystyrene and latex. The company benefits from global scale, a long-standing tradition of unrivaled customer relationships and a robust innovation pipeline. Styron has approximately $5 billion in revenue (2010), with 20 manufacturing sites in all geographies. Styron's 2,100 employees are committed to listen to customers' needs and provide them with innovative and sustainable solutions in markets such as appliances, automotive, building & construction, carpet, commercial transportation, consumer electronics, consumer goods, electrical & lighting, medical, packaging, paper & paperboard, rubber goods and tires. More information about Styron can be found at www.styron.com.
The company has announced plans to change its company name to Trinseo, effective in late 2011. More information can be found at www.styron.com.
The information provided in the above report may contain “forward-looking statements”. The forward-looking statements rely on a number of uncertainties or other factors which are out of Styron’s control. Styron does not undertake to update or revise any of the forward-looking statements.
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